Pay Per Click Keyword Discovery
Keyword research is the "meat and potatos" of the PPC world. You have to
find keywords that are relevent to your product, but are not so competitive
that you can't afford them. This requires a little creative muscle. There
are several tools out there that help in this process.
The number one greatest tool is the famous
Wordtracker which pulls from
various actually searches on the web and has such nice features as a related
keyword function, a popularity database, and misspellings. They offer a free
trial so you can judge for yourself.
Google Adwords offers their
keyword suggestions tool.
This is an excellent first stop. Of particular note is their Similar Keywords
section. This gives you a hint on what Google considers related to a main search,
and is useful for using the "broad" match feature in AdWords.
Following this are two excellent tools from Overture - the
search term suggestion tool and the
current bid tool - both
of which are essential tools in a webmaster's toolbox.
All these keyword tools can be addicting, and there are many out there. An excellent page
to find more good links is
from the Open Directory Project. There is enough on that one page alone to keep anyone
busy for several days.
